Pink October Start › News < back 15 Oct 2025 October is recognized worldwide as Pink October, an initiative whose main goal is to raise awareness about the prevention and early diagnosis of breast cancer. Throughout this month, several entities and organizations join forces to promote information, screening, and support for women, reinforcing the importance of regular monitoring and routine exams. Early diagnosis continues to be the most effective way to increase the chances of successful treatment, saving lives and promoting well-being. More than a campaign, Pink October is a call for awareness, care, and solidarity, reminding us that taking care of our health is an act of love, for ourselves and for those around us.